Marketing Essay Example | Topics and Well Written Essays - 250 words - 93

merchandising - Essay ExampleThe cupcakes are paired with an espresso that compliments the distinct flavors (Larson et al. 7). Customers who are widely located in the Seattle area receive good attendance in addition to after-sales-serv frostings. Cupcake Royale offers delivery to customers who are unable audit the location. In addition, the company provides rental of Cupcake Royales party cart. The cart can be brought to any practice the customer is in the Seattle area.Trophy Cupcakes (TC) is the top competitor to Cupcake Royale. Trophy Cupcake has dominated the social media to capture more than customers. It uses Facebook and Twitter to post events, polls and promotions such as cupcake happy hour. TC has collaborated with Molly Moons ice salve shop where they sell cupcakes at all Moon Locations (Larson et al. 9). The grocery store has also undermined the commercialise of Cupcake Royale Company.Cupcake Royale, however, has hold the competition by improving its products and incr easing its market cover. In addition to 10 new flavors of ice cream to the existing cupcake has expanded Cupcake Royale to six branches (Jones 1). The new Rodeo donut is of exceptional quality. It is made from brioche dough, which includes eggs yolks, eggs, and cover instead of shortening like normal dough (Guanco 1). The brioche has flavor featuring vanilla beans, orange flower water, orange zest and honey instead of sugar. Cupcake Royale Companys goal emphasizes quality over quantity. That has allowed its current market situation has grown.Guanco, Frank. Rodeo Donut Pop Up At Ballards Cupcake Royale. Komonews. March 26, 2015. Web. May 25, 2015 Jones, Sara. Cupcake Royale Owner and pastry dough Chef Launch 3 New Ventures. Seattle. March 23, 2015. Web. May 25, 2015 Larson, Devin., Newby,