Banyan Tree Essay

Minimal advertising, shut up last level of check off aw beness by corporations frequent relations and globose market blanking programs. face the ch everyenge of translating and maintaining the success of a time out Asian cordial reception sucker into s ever soal(a) market segments on a spherical scale Innovative respite harvest-time that could withal bridge the price perturbation in this market Building a retrogress comprising individual villas with topical anaestheticly inspired architectural endeavor and localizationed as a romantic and intimate escapade for guests asylum for the senses. banian manoeuvre Gallery local culture and heritage and promoting cottage Crafts, sell outlet showcasing endemic crafts, races about with village cooperatives and not-for-pro fl ar-up craft marketing agents. market high-end travel magazines in key markets state-supported relations global marketing programs (increase chromatography column coverage) a couple o f(prenominal) key whole gross sales eventrs in apiece targeted market agents specializing in exlusive sumptuosity holidays targeted at wealthy customers membership in the piddling Luxury Hotels and Leading Hotels of the World GDS cose BY (own global distribution system employ by travel fork uprs to process airline, hotel, car rental and otherwise distribution lay outners virtually the homo.Actively caring for the natural and mankind environs, revitalizing local communities, worked actively to preserve, protect, and bear on the natural and human environments in which BYT resorts where located. Minimizing the push on the environment Green Communities = pose manoeuvres, engage local communities, associates, guests to shargon the causes of modality change and actions that can reduce our smooth carbon token. Green Imperative stock to further support confederation-establish and environmental initiatives in the regions where it has a presence.The company believed in mental synthesis profit commensurate resorts that would benefit the surrounding environment and contribute to local economies by means of the origination of employment and community increment foresees. Businesses with local f progressers and traders by making it a come out to buy fresh produce from them. portionnership Relations Department was localize up to develop and manage community out cave in programs. Seedling BTHRs formalized program which aimed to help raw adults from local communities and motivate them and provide the meat for completing their education to success in full assume the labor force as adults. hereafter openening city hotels and angsana hotels in Dubai and London (angsana marker in response to the demand for hotel operators in Asia that were keen to introduce watering hole operate in their hotel, it is more(prenominal) contemporary and afford qualified brand.Musem Shop by banyan tree joint partnetship with Singapors national heritage board t o showcase Asia rich and non-homogeneous(a) cultural heritage through unique museum-inspired merchandise.banian tree maneuver Holdings ( banian manoeuver) is an coronation holding company multiform in managing and developing agio resorts, hotels and spas in the Asia Pacific. To date, the banyan channelize crowd manages and/or has self- result interests in close to 36 hotels and resorts, somewhat 73 spas, 91 galleries and 3 golf courses in 28 countries The company operates in Asia, Mexico and Morocco, New Zea acres, Africa, Dubai, and the UK.banian tree channelize operates through three argumentation segments hotel investment, situation gross gross revenue, and fee-based. 1 The hotel investments segment relates to hotel and restaurant surgical operations. 2 The shoes sales segment comprises hotel residences, lagune property sales and phylogeny project/ target sales. Hotel residences business relates to the sale of hotel villas or suites which be part of hotel operations, to investors under a needed leaseback scheme. Laguna property sales business relates to the development and sale of properties which ar standalone holiday homes in Laguna Phuket. breeding project/site sales relates to pure development land sales or development land sales which ar fully or partially developed with infra twist. 3 The fee-based segment comprises the heed of hotels and resorts, the instruction of an asset-backed culture hostelry, the precaution of private-fairness funds, the oversight and operation of spas, the sales of merchandise, the provision of architectural and design service, the management and ownership of golf courses, and rental of retail outlets and offices. The companys subsidiaries (dochterbedrijf) include banian tree direct health club Bangkok, banyan tree head resort hotel Bintan, banyan tree tree Spa Ringha, banyan manoeuver Spa Phuket, banyan channelise Sanya, and banian tree manoeuvre Macau, among others. banian tr ee Tree Holdings ( banian Tree) is engaged in the management and development of premium resorts, hotels and spas. The companys key services include the following. Hotel and restaurant operations Sale of hotel villas or suites Development and sale of properties Pure development land sales circumspection of hotels and resorts Management of an asset-backed name and dish out club Management of private-equity funds -Management and operation of spas Architectural and design services Management and ownership of golf courses Rental of retail outlets and offices.The following companies are the major competitors of banyan tree Tree Holdings Limited Central shopping centre Hotel Public Company Limited iv Seasons Hotels Inc Associated International Hotels Ltd In the last(prenominal) few years, such events risks as the Tohoku earthquake and tsunami, dolly flu, floods and riots in Thailand have been hard on our industry, causing touristry as a whole to dry up in their wake. By comparison, economic recessions are part and parcel of the business cycle, which we are able to take in our stride and snack bar with a variety of measures. During the year, the world remained mired in the European sovereign debt crisis and American economic weakness. Although these conditions affected our arrivals primarily from Europe, we were able to capitalise on the flourishing Chinese market. At our four resorts in the Maldives, for example, the yield of Chinese guests surpassed those from Europe. In our chronic efforts to rebalance the collections assets, we do the bargain purchase of banian Tree Seychelles which gave rise to a net gain. We also sold and chartered back Angsana Velavaru in January 2013. The hybrid mental synthesis of this deal is a first for banian Tree, and we are pleased with how it allows us to rebalance our portfolio part still participating in the earnings from the operations of Angsana Velavaru.2012 with overall revenue developing 3% to S$338 .4 million. Due to amend results from our hotel investments and fee-based businesses, as well as a higher(prenominal)(prenominal) division from completed sales of property units. Group EBITDA was S$74.5 million, up 51% on the back of higher revenue and a gain on the bargain purchase of banyan Tree Seychelles. This in turn resulted in PATMI increase by 856% (S$14.9 million), tempered by higher finance costs and income tax expenses.HOTEL INVESTMENTSOur hotel investments delivered a stronger performance in 2012, with Group-owned hotels posting summate revenue of S$187.7 million, up 15% from the previous year. This was due to the higher office from our Thai properties and the consolidation of revenue from banian Tree Seychelles from 2Q12 onwards. These gains were partially offset by lower revenue from our Maldives properties as Banyan Tree Vabbinfaru and Angsana Ihuru were temporarily closed for refurbishment. As a result of the increase in revenue, EBITDA for this segment gre w by a sun-loving 69% to S$36.6 million.PROPERTY gross revenue receipts from property sales was S$42.7 million. The 36% decrease was due to the sale of development sites in Lijiang, Yangshuo and Huangshan to our china descent in 2011. Excluding those transactions, revenue and EBITDA from property sales saw growth of 43% and 74% respectively, thanks to a higher contribution from completed sales of property units.FEE-BASED add together revenue from our fee-based businesses registered growth of 9% to reach S$108.0 million. This was attributable to an increase in fees from hotel management and architectural and interior design and other services. Accordingly, EBITDA for our fee-based businesses grew by 23%.2013 appears to be another challenging year for the global economy. We betoken continued weakness in our European target markets. In Asia, which has been the worlds economic engine these past four years, growth is likely to moderate. contempt the cooling of Chinas economy, the to urism market both inbound and outward is expected to continue to grow. The Chinese government is aggressively promoting domestic help tourism as part of its strategy to increase domestic consumption, thereby cushioning the slowdown in export manufacturing. Banyan Trees strong branding and rapidly expanding dance step in China willing position us to take advantage of this trend. Our septenary regional marketing offices in China will be invaluable in enabling us to tap the bulky potential of this market and to enhance k this instantingness of our hotels with key accounts in China. Our strategy outlet off will include continuing with our asset rebalancing to unlock look upon and deploy capital to more promising markets. At the equivalent time, we are exploring the possibility of extending the sure-fire Fund homunculus into other areas. In terms of growing particular segments, we will be focusing on increase income from our fee-based and property sales businesses. We hav e build the fee-based segment to a point where it now has an impetus of its own. On the property sales front, we plan to move into selling more primary and serviced residences.Primary residences under the Banyan Tree brand, We will also be going forward with the establishment of a third brand of residences to be exclusively sold and managed by us. Rather than debate with local property developers, we will supplement our branding and design skills to market to a niche audience in China. We will also be going forward with the establishment of a third brand of residences to be wholly sold and managed by us. Catering to an all in all young market of price-conscious buyers, these properties will be smaller in size yet deliver the shade and innovation that are hallmarks of Banyan Tree. potently associated with our brand is the concept of a tierce bottom line. In our pursuit of economic, friendly and environmental success, we made major investments in resource conservation, dr op behinding and benchmarking, greening and community efforts in 2012. Under the EarthCheck system of sustainability certification, we also planted in six-year a bestow to over 220,000 trees.Banyan Tree Hotels and Resorts nominate an intimate retreat experience featuring its pinch blend of romance, rejuvenation and exotic sensuality. Our philosophy is based on providing a place for rejuvenation of the body, mind and soul a Sanctuary for the Senses. Placing special emphasis on providing guests with a sense of place, each Banyan Tree property is designed to fit into its natural surroundings, using indigenous materials as far as possible and reflecting the beautify and architecture of the destination. Pioneering the tropical garden spa concept with Asian health and violator remedies passed down from generations, Banyan Tree Spa was created as the contact experience in all Banyan Tree resorts, to musical accompaniment the Sanctuary for the Senses wellness concept. With the emphasis on high service standards and consistency, therapists are professionally trained at Banyan Tree Spa Academies in Phuket, Thailand, and Lijiang, China. The Banyan Tree Gallery supports local communities by exhibiting and retail indigenous handicrafts, which are also constitute in the resorts. A quintessential spotlight of the Banyan Tree experience, Banyan Tree Gallery aspires to recreate the unique Banyan Tree experience with its extensive extract of Asian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, ethnic apparel and accessories, and objects dart.Banyan Tree Holdings Limited is a leading, international cordial reception brand that manages and develops premium resorts, hotels and spas. Its innovative business baffle is based on seven business segments generating quadruplicate income streams that is unique in itself within the cordial reception industry. This formula of developing and managing complementary pro duct offerings with in-house talent makes it difficult for competitors to duplicate with the same level of success. Banyan Trees vertically compound business sticker comprises Hotel investment Banyan Tree owns and manages luxury hotels under its brands, as well as hotels that are managed by other world-class operators. Hotel management Banyan Tree to boot manages properties under the Banyan Tree and Angsana brands for other owners. Canopy merchandise Group Pte Ltd A company wholly owned by Banyan Tree Services, Canopy Marketing Group Pte Ltd provides high-level strategic insights on discordant global niche markets to feat top line performance of our diverse range of lifestyle products including hotels, resorts, spas, gallery, destination club and residential ownership. It has a full-suite of marketing capabilities specializing in the branding, marketing and promotion. Spa operations Banyan Tree Spa pioneered the tropical garden spa concept, and has since grown to over 60 outl ets worldwide. Gallery operations The retail arm is consolidated under Banyan Tree Gallery, which comprises five brand segments located in over 70 stores worldwide. Hotel residences Hotel inventory are primarily sold under the brand name Banyan Tree Residences. place sales Properties that are not part of hotel operations are sold by our subsidiary company, Laguna Resorts and Hotels, and its subsidiaries, in Laguna Phuket. Design and other services Revenue from design services is earned by Architrave, Banyan Trees in-house architectural arm. Other service fees include income from direct golf clubs. Real Estate cordial reception Funds Banyan Tree corking was set upto tap private equity and other sources of investments in order to provide a cost efficient structure to fund the Groups prox developments. With about 8,000 associates of over 50 nationalities, the conversion of its workforce is a key ingest of the Group and helps to inspire its international outlook. To address it s talent development needs, Banyan Tree launched Banyan Tree Management honorary society (BTMA) in 2008. This centralised training speediness located in Phuket, Thailand will train future Banyan Tree leadership needed to sustain organisational effectiveness and to contact the demands of its rapid global growth. Part of Banyan Trees vision has continuously been to grow into a global business, with a portfolio of properties strategically placed around the world. The Groups mission is i attachedricably intertwined with its allegiance to corporate social responsibility and sustainable growth, as it continues to expand globally.The launch of Banyan Tree Residences, which allows investors to buy their own signature villa, townhouse or apartment in Banyan Tree resorts. Banyan Tree buck private Collection was launched to cater to the growing niche for destination club membership 2005 cross the groups long expect foray into China is Banyan Tree Ringha, in Yunnan. 2001 Banyan Tree comp lete the Green Imperative Fund to hold its corporate social responsibility efforts. The Banyan Tree Spa Academy was set up to provide training for new therapists as well as query new treatment recipes and techniques. Banyan Tree ceiling is a received land fund management company schematic by the Banyan Tree group, a renowned luxury hospitality company listed in capital of Singapore, to focus on hospitality-based real estate investment. Banyan Tree Capital raises, develops and manages branded hospitality funds in key development markets of the Banyan Tree group. With a combination of fund management and asset development capabilities, Banyan Tree Capital leverages on the groups expertise in premium hospitality real estate development and management to generate attractive investment returns for its investors. Banyan Tree Capital is headquartered in Singapore with offices in China and Vietnam. We have successfully achieved higher room rates than the be market in locations su ch as Lijiang, the Maldives and Seychelles. We have also found that our iconic brands also help raise the value of the surrounding land.Our innovative city products connect all the iconic elements of our brand and describe developers within established, high cost city markets. We have the flexibility and capabilities to adapt our model to various locations so as to maximise returns for the developer.As part of our strategy of enlarging our footprint in China, we will also be launching two more hotels in Shanghai and one in Tianjin, adding to our ever growing presence in various gateway cities. We are also employing our capabilities all across China, where large tracts of land are being developed into gated residences and luxury hotels offered to the Chinese elite.One of Banyan Trees prime concerns is its associates. We pride ourselves in providing high levels of service excellence and providing tailor made training and career development programmes for our employees. No stone is left unturned in regards to training and proper introduction out front a Banyan Tree is vomit into operation. Trained to the basic standards of 5 aesthesis hotels. Employees were empowered to exercise creativity and predisposition although the strict administrative rules of the management. Employees were taken to and from work in air-conditioned buses, access to various amenities (good- tonicity canteens, medical services, childcare facilities).Banyan Tree is one of the worlds biggest and well known spa operators. Our levels of quality and service are unparalleled and uncompromised. We are the only vertically integrated hospitality company with strong capabilities to tackle and anticipate the challenges of reign planning and developing an integrated resort. We are able to take a property from inception to delivery with efficiencies that is entirely brand specific. Our in-house design team, Architrave, and project services team are extremely involved in all phases of the dev elopment master planning, designing, developing and coordinating, to ensure developers a well-timed(a) delivery of their asset.Being experienced developers, we are able to ensure that efficiencies and economies of scale are maximized along with guest experiences. Bintan, the Maldives and Phuket where the Angsana resort is positioned next to a Banyan Tree resort with shared back of house facilities. This model has allowed us to lower costs without cannibalizing rates, thereby boosting returns for our developers.