Ethel's Chocolate Lounge

Ethels burnt umber Lounges MKT100 Strayer Univer puty January 29, 2012 Consumer Buying Decision The symbol of consumer buying finality that best describes the choice to indulge at Ethels is routine repartee behavior. This type of decision making typically deals with low-cost goods and function and require little decision time. Consumer interlocking is a meaningful factor in in buying decisions. Consumers argon usually familiar with the different labels of the return being considered. In this case, the familiar product would be chocolate. Many consumers have had get word with some brand of chocolate; Hershey and Godiva to name a couple. Ethels coffee Lounge is an upmarket tarry that allows consumers to enjoy chocolate fleck they kindlyize in an approachable comfortable breeze. Consumer Spending operate There are quaternity factors that influence consumer spending: social, pagan, person, and psychological. The social factor can be desc ribed as having an upscale and let looseed atmosphere where consumers can socialize. The cultural factor describes what the consumer values or the type of social class. In the case with Ethels, consumers can relax in a lounge while enjoying their epicurean chocolate. The individual factor deals with things such as gender, age and personality.

Lastly, is the psychological factor. This factor deals with your perception, motivation, learning, and belief and attitudes. Consumer Motivation Factors Ethels Chocolate Lounge provides a relaxed atmosphere that allows consumers to socialize while enjoying gourmet chocolate and drink. Often generation af! ter a toilsome days work, flock are tone for a place where they can sit back, relax, enjoy good food and socialize with friends. They are looking to go somewhere that is classy, all the same comfortable. Ethels certainly provides these things. another(prenominal) factors to be considered are previous experience, interest, perceive risk of detrimental consequences, situation and social...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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