Kudler Fine Foods

Kudler book Foods Kudler charming Foods is an upscale specialty food peg in located in the San Diego metropolitan area. Kudler currently operates off of trey locations La Jolla, Del Mar, and Encinitas (Kudler Virtual Organization, 2005). This paper get come out go oer the purpose and importance of tradeing research and the development of Kudler ticket Foods grocerying strategy and tactics. The indite then(prenominal) go away identify area in which additional market research is needed. Finally, the author will analyze the importance of aggressive intelligence and analysis in regards to further development of Kudler graceful Foods marketing strategy and tactics. Marketing Objectives Kudler delicately Foods operates multiple locations in the Greater San Diego area. severally location is approximately 16,000 square feet. Each of Kudlers locations is located in upscale shopping center. Kathy Kudler, owner of Kudler very well Foods prides herself in stocking her s tores with the finest cozy and imported foods and beverage. Kathy opened her first store back in 1998, this store was profitable in the very first layer of operation. So in 2000 Kathy expanded to her second store. Then in 2003, the final store was built (Kudler Virtual Organization, 2005).

With the expansion of the Kudler Fine Foods, Kathy wants to also further the services, improve the efficiency of her operation, and increase customer purchase cycle. Kathys main goal in this expansion is to increase the loyalty of her customers, and the profitability of each of the tether locations. Kathy plains to acco mplish these goals by having the marketing d! epartment focus on marketing initiatives. This should increase sales at Kudler, which in flip will increase profit. Kudler foods is planning to increase repeat customers, by holding parties for customers. These parties will teach the consumers about the fine wines Kudler carries. The parties will also teach the consumers how to cook the fine foods offered by Kudler. come down Shopper Program...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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